Online Betting Sites


Popular Betting Sites


There are so many online betting sites to choose from these days that your average punter could be forgiven for getting confused with the endless stream of bookies and their new customer account welcome bonuses. In one way this amount of choice is a great problem to have. With no obligation to stay with one online betting company for the rest of time, it means that we have the freedom to sign up for an account in one place and move when we see an attractive offer elsewhere.

Online customers may have their favourites from using the sites themselves or even from using the high street versions of some of the bookmakers. Loyalty is one thing, but if you want to get the right promotion offer or bonus then you should really at least take the time to shop around.

Many of the online betting sites that we will take a look at are well known but there are more and more new bookies emerging all the time. If these new kids on the block have something new to offer then there is no problem with checking them out. You just need to know where to look for the active deals.

BookmakerBookmakeker’s Offer
Unibet£50 deposit bonus up to 100%*
Unibet Terms and Conditions**T&Cs:New customers only. Aged 18 years or older. Located in United Kingdom. Only bets with odds of 2/5 (1.40) or greater will count. Only bets settled within the bonus validity period of 30 days will count. Sportsbook: Bet your bonus 6x. If you received £10 bonus money you need to bet £60 to complete the bonus conditions. Only one bonus per household is permitted. Certain Payment methods are excluded.
LadbrokesBet £5 get £20 in free bets*
Ladbrokes Terms and Conditions**18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
BetfairGet up to £100 in free bets*
Betfair Terms and Conditions**New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
ComeOn£10 Free Bet*
ComeOn Terms and Conditions**T&C’s – £10 Free Bet: 1. New UK customers only. 2. You must opt-in to the £10 Free Bet promotion upon registration. 3. Minimum £10 deposit and qualifying bet required at minimum odds of 1.8 in any sportsbook market, within 14 days of opening account. 4. Min. deposit of £10 required 5. You will receive your £10 Free Bet Token within 24 hours of your qualifying bet being accepted. Terms and conditions apply. 
MatchbookMatchbook Commission Free*
Matchbook Terms and Conditions**T&Cs:This offer only applies to Matchbook customers who register a new account on Matchbook.com or through one of our native mobile applications from 13:00 GMT May 1st 2018.A user who creates a new account with Matchbook will be eligible for Commission Free betting on All Sports until 23.59 GMT December 31st 2018. Any bets placed between the date of sign up and December 31st 2018 on any of our betting markets will be charged no commission at the time they are matched in respect of those bets.Any users who deposit by debit card will not be subject to withdrawal fees if they withdraw to the same card. Neteller, Skrill and Credit Card users will be limited to one free withdrawal per week and for clarity, the Matchbook week runs from Monday-Sunday. All customers eligibility for this Promotion will be determined at Matchbook’s discretion. This offer only applies to Matchbook Exchange customers who access Matchbook through our user interfaces (websites and mobile apps). Customers who access Matchbook through an API or trading software will not be eligible for this offer. Any customer who is deemed to be in breach of these promotional terms and conditions will not be eligible for the 0% Commission Rate and that account will be set to a standard rate of Commission for the remainder of the Promotional Period at Matchbook’s discretion.Funds must be risked on the Matchbook Exchange, and cannot be bet against your own account. Participation in this promotion is subject to you being 18 years of age or older, or being the age of legal consent for engaging with the Matchbook Exchange services under the laws of the jurisdiction in which you are located whilst using the Matchbook Exchange, whichever is the higher.

What We Will Look At?


In this review we will try to namecheck some of the renowned betting sites available. We will take a look at the pros and cons of signing up for their customer accounts as well as what kind of markets you can bet on in different places.

We will also take a brief look at the details – the account specifics that may not get as much attention as a great bet promotion, but are vitally important for the day to day usage of your online betting site.

First of all we take a look at six featured betting sites on the market.

Betting with Unibet


One of the renowned betting sites is Unibet. There are a whole range of reasons why this is the case (and we will look at these in closer details in a moment) but the real advantage is that all the little reasons all add up to a winning total.

These operators struggle to provide an entertaining experience to its user. Everything fits in together and makes the customer’s experience a positive one. They may well have a great selection of sports markets, but the look and feel of the site makes everything else work.

VISIT Unibet

The Unibet Site


But it is not as if the enticing offer is there to make up for a disappointing website or lack of markets and other plus points. Unibet are also home to one of the aesthetically pleasing websites on the market that combines with great usability. There is very little that is wrong with Unibet!

Unibet’s attractive layout means that you can find where you want to go with the minimum of fuss and when you get there you more often than not will find some good odds or an interesting sports market to bet on.

Unibet is consistently rated highly by its customers across a whole host of categories. Whether it is the impressive and reliable customer service team or the attractive betting odds, Unibet are well thought of by the people that really matter – the punters.

*T&Cs:New customers only. Aged 18 years or older. Located in United Kingdom. Only bets with odds of 2/5 (1.40) or greater will count. Only bets settled within the bonus validity period of 30 days will count. Sportsbook: Bet your bonus 6x. If you received £10 bonus money you need to bet £60 to complete the bonus conditions. Only one bonus per household is permitted. Certain Payment methods are excluded.

The Unibet Site

Sports Betting at Unibet


Most new customers signing up for online betting companies will be heading straight for the sportsbook and to see what offers and odds they can take advantage of. Although there are usually plenty of sports to choose from – and Unibet is no different – the football markets are always the most popular.

As with all their betting sections, Unibet manages to get across a lot of information in a way that doesn’t seem to be overpowering or overwhelming. The extent of their football markets is shown immediately by listing the various competitions, leagues and events but it does not seem crammed in or hard to read. You can easily find what you are looking for – while at the same time, maybe spotting a market that you weren’t aware of previously.

The in play matches are easily identifiable so that immediately brings more available markets into play. They also have a couple of neat touches that shows that whoever is in charge of how the site looks and works really takes their time finding out what their customer wants.

As well as the comprehensive list of competitions and leagues there is also a separate tab at the top to take you to the ‘Outrights’ for leagues and cups. This means that Unibet know that an attractive area of football betting is betting on the final outcome – a long term bet instead of what many think is the most popular area of betting in the in play markets. It shows that Unibet know their customer.

The other tab that appears above the list of markets is the ‘Team Betting’ option. Here you can find all the markets involving your chosen team. You may be very confident in your side’s abilities – or quite the opposite! – but many punters fancy a bet on their own team and this is a great idea to make them easily available in the one place.

All the usual features and facilities are all present and correct with Unibet. It really goes to show that you don’t have to be too different from the pack to stand out. All you need is a betting site that allows the customer to have a good experience and find everything they need. A pretty impressive welcome bonus doesn’t go amiss though!

Betting with Ladbrokes


Ladbrokes are one of the popular bookmakers in the UK and have had a large presence on the streets of Britain for a very long time.

By having that brand recognition they have already achieved what many of the new online betting companies have to struggle to do – to get people to know them.

And as it happens, Ladbrokes know exactly what they are doing when it comes to their website – and the way they present themselves online. It may be because of the fact that they are well known and already an established bookie that they have a lot of money to spend on marketing, but before you even take a look at their site, Ladbrokes have made themselves well known thanks to a consistently high presence in the UK media.

Whether it is their catchy TV adverts or their sponsorship of sports events, Ladbrokes have kept their name in the public’s head.

VISIT Ladbrokes

 

More about Ladbrokes


But all of that recognition would mean nothing if their online product was not up to scratch. Ladbrokes have their distinctive red colour scheme throughout their site and it really makes for an eye catching show. The layout of the site is done very well and even the font and typeface compliments the whole style of the site.

The graphics are very good without overwhelming the information presented on each page. Ladbrokes also have a very distinctive stylistic advert that lends itself to the online site very well.

Ladbrokes Offers


One of the major factors we are using to decide which bookies have the most attractive betting sites is the type of welcome bonus they offer. Of course we take a lot more into consideration but if we are looking to find who the punter should sign up for using whatever betting promo code is offered then this is an important factor.

As we will see when we take a look at a few more of the renowned online betting sites, many of the welcome bonuses offered by online betting sites are very similar. The Unibet one we highlighted earlier stands out from the crowd with the amount of deposit that they are willing to match for anyone setting up a new customer account using their promotional code. But there are still some other attractive offers to entice you in – and Ladbrokes has one of them.

Ladbrokes Sports Markets


Almost half of all online sports bets are made on football matches so it is vitally important for any online betting company wanting to be popular and successful that they make sure that they have an extensive list of football competition, leagues and events markets. And Ladbrokes does.

You can, of course, bet on the big leagues such as the English Premier League, Spain’s La Liga, Serie A in Italy and the German Bundesliga. But if you want to cast your eyes further afield – or if you happen to have specialist knowledge of a minor league or competition – then you can put that to very good use at Ladbrokes.

Ladbrokes have markets covering the Finnish Cup or the lower leagues in Venezuela. Whereas most football fans will have an opinion on the big leagues of Europe there is some scope to get some attractive odds when it comes to placing a bet on a minor league.

Football is not the only show in town though. Ladbrokes covers plenty of other sports to keep all its customers happy. If you are more interested in NHL ice hockey from North America or the Olympics coming up later in the year in Brazil, there is a long list of markets to keep you interested.

There are the old favourites such as horse racing as well as greyhounds for the more traditional punter at Ladbrokes but it is always worth a look around the site to see what is being offered at any one time.

Traditionalists will also be pleased to see the inclusion of the football pools as one of the coupons available at Ladbrokes. Being able to access these coupons in a modern way is a big attraction to anyone used to the old style paper coupons found in high street bookies. The ease of usability and freedom in how to bet is obviously a major attraction for any online betting company and Ladbrokes are no exception.

Ladbrokes Verdict


All in all, Ladbrokes is a very good place to start your journey into online betting sites. You could do a lot worse than sign up for a new account with them even though there may be slightly more appealing welcome bonuses to be found elsewhere.
There are reasons why Ladbrokes is not the out and out winner when it comes down to comparing the renowned betting sites. But in a tough marketplace with lot of different places you could take your bets, Ladbrokes does stand out as one of the recognisable online betting sites out there.

An attractive welcome bonus coupled with a very good looking site means that you could do a lot worse than sign up for a new account at Ladbrokes. And there long and established history should persuade anyone that they are joining a reputable and trustworthy bookie.

Betting with Betfair


Many of the featured betting sites will have similar odds and markets available to customers and that is why the usability of the site is important as well as the welcome bonus of course.

Betfair is set up very nicely and provides an impressive user experience – and their new customer promotion is on par with the majority of other online betting companies on the market. But they do have a distinct advantage which is the major reason why they have found themselves in a list of the featured betting sites on the internet.

VISIT Betfair

*New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

Betting with Betfair

The Betfair Exchange


It is really a great selling point when it comes to the most popular online betting sites – Betfair is an exchange. In very general terms this means that Betfair offer all the usual sports markets but customers can also choose to ‘lay’ a bet which effectively means that they are betting against an outcome. This provides the customer with even more markets to explore when it comes to selecting a bet.

Another attraction of the Betfair exchange is that you can name your odds. As long as Betfair have another customer that is willing to match your selection you can change the given odds to suit you. This obviously gives the customer a great advantage and means that they can access far more attractive odds than if they were betting on any other major site.

Sporting Markets at Betfair


Betfair cover all the sports markets that you would expect from a major player in the game. If you are into football you can follow any of the big leagues around the world as well as more niche leagues and competitions. Horse racing, golf and tennis are well represented in the Sportsbook section but you can find markets covering handball, ice hockey and volleyball if you have some specialist knowledge in some of the less popular sports.

And, of course, the exchange has all the same match ups so you have even more of a choice of bets when it comes to your selection.

Betfair Video

As with a lot of the renowned betting sites Betfair enhance their in play section with a live video streaming facility that offers the customer a chance to watch the sports event that they are betting on. The only restrictions are that you need to have funds in your account and that the event you want to watch is on the live streaming list. There may be televisual regulations why a certain event can’t be shown but you can usually find something of interest amongst the schedule.

You don’t need to have made a bet – or even plan to have a bet – on the event that you want to watch. You will of course be presented with all the in play markets related to the event you are watching but you can just use it as a live streaming service if you want, you are under no obligation to make a bet at all.

With no other major online sports betting company offering the same services as Betfair they really are in a positive position and their uniqueness is definitely an attraction for its many customers.

Betfair Merger

One recent development that could alter the way that Betfair works is that they have recently merged with Paddy Power to form Paddy Power Betfair. It is still early days to categorically state how this will affect the day to day running of the company and the way it positions itself in the market.

As Paddy Power has not offered an exchange facility on their markets it will be interesting to see if this is maintained in the same way at the revamped Betfair. Because of the way that the exchange worked at Betfair they were able to offer greatly enhance odds for its customers. There is no indication that this will not continue to be the case but Paddy Power may want run things slightly differently so we will have to wait and see how it all pans out.

Betfair Verdict


Betfair’s different set up makes them an attractive proposition for any new customer looking to sign up for a new online betting account.

Obviously, with the added exchange element there is even more information to be relayed in a small space but Betfair manages to pull this off without any claustrophobic feelings creeping in. Some of the typeface is fairly basic and they don’t really go in for the same graphical presentation that someone like Ladbrokes favour, but the site is easy on the eye and has great usability.

Betting with ComeOn


A relatively new online sports betting company, ComeOn initially concentrated on the casino side of things before adding an impressive sportsbook section to their operation. And with so many customers using online betting to make their sports selections – especially when it comes to football betting – this can only be seen as a smart move on ComeOn’s behalf.

Offering a sportsbook section opens ComeOn to a much wider audience that may either be put off by just a casino and slots website, or know that they can get the whole package from any other sports betting site out there.

It is always hard for new, unknown bookies to make a name for themselves in the business as many customers will go with the tried and tested established bookies that already had a presence on the high street before the advent of placing bets online. But the most popular online betting sites do not necessarily have to be related in some way to another form of betting and ComeOn have been able to prove that.

 

The ComeOn Website


Although the ComeOn site does not have the aesthetic touches and graphical design of some of the other big boys it does get the message over in a succinct fashion. All the things you need are easy to find and ComeOn communicate in a very friendly way with the customers (and potential customers) which is especially important for online betting companies who do not already have an established history with the public.

VISIT ComeOn

*T&C’s – £10 Free Bet: 1. New UK customers only. 2. You must opt-in to the £10 Free Bet promotion upon registration. 3. Minimum £10 deposit and qualifying bet required at minimum odds of 1.8 in any sportsbook market, within 14 days of opening account. 4. Min. deposit of £10 required 5. You will receive your £10 Free Bet Token within 24 hours of your qualifying bet being accepted. Terms and conditions apply. 

The ComeOn Website

The Attractions of ComeOn

ComeOn are relying on their range of sporting markets – and other betting sections – and odds value to stand out from the pack and they more or less have succeeded. At the very least they will entice some curious punters on the lookout for some different deals with a new online betting site.

A more individual attraction here is the ComeOn shop points. These are like shop loyalty points that you find in any kind of store and customers are rewarded with point when they make a bet, log in or generally interact in some way on the ComeOn site. You can redeem these points in casino games and slots where you can buy spins and or money bonuses with points accrued from everything you do. Again, these ComeOn shop points are not earth shattering in themselves but they do come across as a nice little extra for the customer for not really doing much at all.

Points to Improve for ComeOn

One thing that does slightly let ComeOn down in comparison with some of the other sports betting sites we are profiling here is their customer service. The main problem is not that they are rude or unhelpful or don’t solve any issues that are raised. It is more to do with the availability of the team in the first place.

This may be something that ComeOn are working hard on improving but online customers expect a certain level of availability and those expectations are not met here. Although you can contact ComeOn any day of the week, their emails are only responded to from 9.00am to 10.00pm and their live chat facility is only open for four hours in the middle of the day. Online betting customers expect there to be someone they can turn to at any time of the day so this isn’t really good enough. Hopefully they will sort this out soon.

ComeOn Verdict


But all that moaning about the customer support is probably a bit harsh – you only ever complain about the customer support when you need help and that doesn’t really happen very often.

ComeOn’s new boy status will serve as an attraction in itself for many who become jaded with the more established players in the industry. ComeOn’s loyalty scheme, alongside some of the other promotions it offers enables them to be just as popular with some of the larger, well-known online betting sites.

Something as simple as a spring clean of their site would make ComeOn stand out from the crowd a little more. But on the basic front of supplying interesting and extensive sports markets alongside attractive looking odds, they are already doing pretty well for themselves.

Maybe it is exactly because they are not wired into behaving like a traditional bookie – and that all they have ever really known is the online side of the business – that they can do what they like and are not restricted in anyway. It will be interesting to see how the ComeOn brand develops in the next few years but even at this stage they can claim to be one of the leading bookies out there for new customers.

Betting with Unibet


Not having to worry about any physical high street stores means that a bookie can concentrate wholly on their online operation and that is exactly the case with Unibet.

Well known thanks to a heavy commitment to advertising, Unibet have been able to break into the online sports betting business and carve out an impressive share of the market. There are a number of other reasons – apart from the brand recognition – that has helped propel Unibet into the list of renowned bookies. And although a lot of their qualities are very similar to a lot of the famous bookies, they do have a certain individuality that enables them to stand apart from the pack.

Unibet Attractions

Unibet’s offered odds are fairly standard although you will find that for some of the bigger football matches they will offer enhanced odds to get you hooked. This is usually countered by offering below standard odds on the lesser non televised games which aren’t televised and are therefore decided to be less important.

Sleek Looking Site

Unibet have taken their time getting the look – not only of the website, but their entire company – right. A well designed website serves as a good recruiting tool and if the actual company doesn’t scare them off then this is a very important aspect of the business to get right if you are looking to reach out to more new customers as well.

Unibet has a well-designed site. Their homepage especially is something to mention here as they go away from the usual list of betting markets (like we have described earlier) and just have a neatly laid out page detailing various bonuses, games and areas of the site you can discover with the click of the mouse. It is this confidence to go slightly outside the usual when it comes to online betting sites that helps Unibet stand out from the rest.

Although designed with the same colour scheme of Unibet it is easy to notice the differences between the two and, if anything, the look of the Unibet site reminds the visitor more of the Ladbrokes site than anything else. Unibet does not rely on the same amount of graphics and style points than Ladbrokes but there is definitely a similarity.

Live Streaming at Unibet and Expert Analysis


One other noticeable plus point for Unibet is their live streaming facility. Unibet TV has a really good selection of events available to watch from ice hockey to tennis to football from around the world. As with most other online betting sites you will have to have some funds in your account, or to have made a bet within the past 24 hours, but otherwise there is a very extensive list of events open to you. And it is easy to find out when the event you are after is on with the comprehensive Unibet TV streaming schedule.

One final thing to praise Unibet on is their impressive roster of experts for the analysis on the site. The Unibet blog section has a lot of good features, previews and analytical articles to help you make your bets and give you more information in general. Alongside a good roster of writers, Unibet can also boast the professional insight of sporting stars such as Glenn Hoddle for football and Graeme Swann for cricket providing their expert opinion for your benefit.

Betting with Matchbook


Matchbook is another online betting company that are relatively new on the scene so it is to their credit that they are so well known already.

Most of this recognition can probably be put down to the fact that, like Betfair, Matchbook is really a betting exchange rather than just a run of the mill bookie.

Providing sporting markets on an exchange means that Matchbook offer their customers the ability to lay as well as back a selection so the customer already has more choices open to them.

Exchange Betting with Matchbook


There are plenty of areas within the exchange betting section of Matchbook’s operation where they do not stand up against the might of Betfair – and that is to be expected really. Where Matchbook does come through as a major player though is the smaller commissions taken. This is very important when it comes to exchange betting and it is noticeable that more professional gamblers are more attracted to Matchbook rather than Betfair for this reason.

Why Should You Sign Up With Matchbook?

Matchbook cannot compete with Betfair on some areas of the exchange market including liquidity and range of markets. But the liquidity with US sports is pretty good so anyone interested in those markets should check out Matchbook.

The look of the site is very fresh as well and they manage to get the amount of information to the customer in a way that doesn’t seem overwhelming. When you think that they have the lay odds to contend with as well, that is something to be applauded.

Matchbook Registration

Customer Service and Interaction


One area where new betting sites and exchanges can really make a name for themselves and stand out from the older, more traditional bookies is customer interaction.
This could mean the customer support and help provided. Matchbook has consistently provided an excellent level of customer support and it is this kind of interaction that customers come to expect more and more. If there is a need for help with a particular issue, the customer does not expect to have to wait around to be served so it is to Matchbook’s credit that they take this area of the business very seriously.

But another factor that Matchbook scores highly in is the general interaction with the customers. In today’s online world, customers want to feel part of the business and not just part of the company’s profit margins. Matchbook, as a relatively new venture, understand this very well and know that if they can make their customers feel comfortable around the site and staying after making initial selections, then they may make further bets.

Matchbook has an entire section of their site devoted to this interaction called The Lounge. The fact that it is highlighted at the start of their main menu across the top of the screen tells you all you need to know about how Matchbook thinks.

In The Lounge, customers can access betting previews looking ahead to some of the bigger sporting events, check out live scores, take a look at the Matchbook twitter feed, and contribute to the Matchbook community forum.

All of these sections are more to do with retaining the customer’s interest and keeping them on the site rather than just making a bet and then leaving. There are, of course betting odds listed as part of the betting previews but they are really just extra content for customers to read before possibly making their selections.
The community forum in particular is a great way for Matchbook to get their customers talking to one another as well to themselves. And as Matchbook is an exchange, what better way to get customers finding possible match ups than letting them talk to each other?

VISIT Matchbook

*T&Cs: This offer only applies to Matchbook customers who register a new account on Matchbook.com or through one of our native mobile applications from 13:00 GMT May 1st 2018.A user who creates a new account with Matchbook will be eligible for Commission Free betting on All Sports until 23.59 GMT December 31st 2018. Any bets placed between the date of sign up and December 31st 2018 on any of our betting markets will be charged no commission at the time they are matched in respect of those bets.Any users who deposit by debit card will not be subject to withdrawal fees if they withdraw to the same card. Neteller, Skrill and Credit Card users will be limited to one free withdrawal per week and for clarity, the Matchbook week runs from Monday-Sunday. All customers eligibility for this Promotion will be determined at Matchbook’s discretion. This offer only applies to Matchbook Exchange customers who access Matchbook through our user interfaces (websites and mobile apps). Customers who access Matchbook through an API or trading software will not be eligible for this offer. Any customer who is deemed to be in breach of these promotional terms and conditions will not be eligible for the 0% Commission Rate and that account will be set to a standard rate of Commission for the remainder of the Promotional Period at Matchbook’s discretion.Funds must be risked on the Matchbook Exchange, and cannot be bet against your own account. Participation in this promotion is subject to you being 18 years of age or older, or being the age of legal consent for engaging with the Matchbook Exchange services under the laws of the jurisdiction in which you are located whilst using the Matchbook Exchange, whichever is the higher.

Matchbook Welcome Offer

Matchbook Verdict


The other main attraction in becoming a Matchbook customer account holder is the great service you receive and the feeling of being a part of something. We usually spend a lot of time talking about the welcome bonus and the range of markets as the most important things when it comes to choosing an online sports betting company to join, but Matchbook prove that if you concentrate on getting a few things working perfectly then that will be attractive to potential customers.

What Can You Expect From Online Sports Betting Companies?

So we have taken a look at some of the featured betting sites now and given reasons why those named have made the list. But the fact is that a lot of online betting sites are very similar in style and format so once you become acquainted with one you should be able to find your way around most of them.

As you saw from our list of the featured bookies above, the betting exchanges are slightly different as they offer something a little bit extra but the general ethos of sports betting sites are remarkably alike.

How to Sign Up for a Customer Account?

Although there may be slight differences from site to site and some terms and phrases may change, the basic way of signing up for a customer account at any online betting site usually goes something like this:

  • There will a menu button or icon to click which will open up the sign up screen
  • You will need to fill in your personal details – name, email, date of birth etc.
  • Then you need to provide some security details – possibly a username, but definitely a password and usually the answer to a specific security question that can be used in the event you forget either your username or password when logging in
  • There may be some general settings options to decide on, such as how you want your odds to be presented. Whatever you decide here isn’t permanent as you can easily change them later whenever you log into your account
  • You will then need to provide your banking details for deposits and withdrawals and possibly what currency you want to bet in
  • At this point you will probably be prompted to make your initial deposit
  • The most important part of the whole sign up process is usually at the end when you have the chance to enter the welcome bonus promotional code. Without entering the code you will not be eligible for the bets or deposit match that the bookies have enticed you with
  • And that is it. You will now have a brand new customer account and be able to explore the markets on offer to make your first bet. Good luck!
What Can You Bet On?

Really the question should be ‘what can’t you bet on?’! Although there were always extensive sports markets offered by high street bookies the general world knowledge on the side of the punter didn’t extend past what they could see around them.

To many the list of football markets, for example, may extend only to the point that they are there to be bet on. But many people will have expert knowledge of some leagues and competitions across the world that do not really get the media coverage of some of the bigger European leagues. This means that customers can use this specialist knowledge to make informed bets on events that few others may know about. And that is where you can find the value in the market.

And it is not just football that enjoys this kind of market coverage. Whether you are into tennis, horse racing, golf, basketball or ice hockey, you can bet on the teams and leagues that you know. It doesn’t matter if you are in the country that you are betting on – if there is an international sports event going on then you will probably be able to have a bet on it.

The Markets of the Featured Betting Sites


The good thing for the punter is that there are so many betting sites that you can pick and choose your favourites and find the bet you are after. Most bookies cover a vast range of sports and have an extensive list of markets covering those sports.

You will soon be able to find out whether the bookie you have signed up with covers what you need them to cover. But that is why it pays to do a little bit of research before signing up so you know what you are getting for your customer account.

Politics and Online Betting


We don’t mean ‘politics’ here in the way of describing the magic of how betting sites are run. What we are talking about is the curious inclusion of politics betting markets within the sportsbook of most online betting sites.

Maybe it is a social comment on the nature of modern day politics – or maybe it is just because there is nowhere else really to list the market – but if you want to have a bet on who the next Prime Minister of Great Britain, or who the next President of the United States of America will be then you will usually find the odds tucked away in the list of sports menu.
You can sometimes find some amusing special politics markets as well so it is always worth taking a look at what they are offering.

Mobile Apps


The move to online may have revolutionised the way people bet but the move into betting apps that can be downloaded onto smartphones and tablets has given even more freedom to the average punter.

It is unsurprising that all the online betting sites that we have profiled as being the valuable bookies on the market all have an app that you can download. Although the fact that ComeOn have only recently added this facility is strange especially considering that it is a relatively new face in the market. This may be because they were still working out where their place in the market was (they were originally just a casino site before introducing their sportsbook) but even so, it seems like an oversight by them.

The added attraction of a mobile app gives the punter more chance to bet wherever they are, whenever they want. And that has got to be good news for the bookie! Any betting site knows that an ever growing percentage of bets – especially in the popular live in play betting section – are made on the go on a mobile device and it is very likely that this type of betting will only become more the norm.

It all depends on whether you prefer your betting all in one place or you are quite happy to divide up the sections, but some of the featured betting sites also have a number of different mobile apps for different areas of their business. For example, Unibet have separate apps for Sports, Racing, Casino, Live Casino, Spin City and Poker.

As you are unlikely to want to use more than one of these apps at one time this does kind of make sense. And if you have no interest in a certain area of the betting site you are a customer of you can discard all the information you need. But the downside of this is if you do like to spread your betting around different sections of the site you could use up quite a lot of your smartphone or tablet device’s memory if you need to download them all.

The good thing is that all these apps are downloaded in the same way. All the Apple devices, such as iPhone, iPad and now the Apple Watch use the Apple app store. All you need to do is search for your bookie’s app and download.
For Android users it is slightly different as apps are usually downloaded from the Google Play Store but they do not allow gambling apps. This is not a problem however, as your online betting site will provide a link to click to download directly from them which you can then get on your device.

There are usually specific apps for Windows and Blackberry users as well so you should just check out the section on your bookie’s website to see how you need to go about downloading the version you require.
Mobile apps always have exactly the same features and markets that you get from the conventional online site so it is no wonder that they are so successful with today’s punters. There are sometimes extra promotions offers and bonuses specifically for downloading the mobile app so it is well worth doing.

In Play Betting


The ability to be able to bet during an event is pretty much commonplace these days and all the renowned betting sites will provide an extensive live betting, in play service. The value of the odds may differ slightly depending on the company but the chance to bet while the action is going on is very attractive.

This feature obviously opens up a good deal more markets for the punter. Some of these will be fairly straightforward and will just be markets adapting to what is happening in the event and changing the odds accordingly. For example, you will be able to continue to bet on who will win a football match all the way through the game but the odds will obviously change depending on what the score is and how close to the end of the match it is.

Then there are bets that can be bet on after the event has started but will still finish. A good example of this is the first goalscorer bet. Again, odds may change depending on what is happening and who is playing – or being substituted! – but the market will close as soon as that first goal goes in.

Then there is the real excitement of in play betting. These types of bets are in markets that would not exist if in play betting didn’t exist. Markets such as Next Card and Next Goal are rapid fire kind of bets. The featured betting sites highlight these as well so you won’t miss out as the action is going on.

Betting Sites Live Streaming


And with in play betting, the natural progression is live streaming of sports events. This is a great addition to any online betting site as it gives the punter an opportunity to watch full events without paying any extra money. The list of sports available changes from bookie to bookie but some have an amazing selection of live sport for their customers to watch.

There is usually a restriction to watching certain sports events due to broadcasting regulations and deals but you can easily find out what is scheduled on your online betting site as this is obviously a big attraction for customers. You will generally have to have some funds in your account to be able to watch – or maybe to have made a bet in the past 24 hours.

The good thing is that you do not have to bet on the event in question to watch it. So you can use it purely as a streaming device if you want. The bookies will make you aware of all the in play markets available to you though if you get tempted!

Looking at the six featured websites we have highlighted there is a distinct difference between their live betting and streaming capabilities and this may be something that makes your decision on who you end up signing for.

Unibet have a very good streaming service that shows a wide range of sports and events every day. The restrictions are industry standard and their facility only compliments their very good service over all.

Unibet also have a very good streaming facility with their Unibet TV showing all kinds of sports in great detail. The feature on their site really shows them as a growing company who can compete with the big boys of the industry.

Betfair and Ladbrokes both have good streaming services, with the latter showing all NBA games on their site. Ice hockey fans will also be happy with the selection of NHL matches they show.

Having no live streaming facility really marks down both ComeOn and Matchbook. As we have outlined earlier, there is much to compliment both these relative newcomers but not being able to watch live sports events that you can elsewhere may be the difference between retaining customers or not. It is possible that both bookies are looking into a live streaming function on their sites and the quicker they can do that the better for them.

Betting Sites Payment Methods


When you sign up for any online betting site you will have to supply some kind of banking details that will enable you to deposit – and hopefully withdraw! – into and from your account. There are a number of different ways you can deposit money into your account and it all depends on how you feel comfortable moving your money around as to which you go for.
The money transfer systems such as Neteller and Skrill are used by a majority of the betting sites and have the advantage of relatively quick withdrawal periods before your money shows in your account.

Debit and credit cards are a very popular method of moving your money in and out of your betting site customer account. Due to banking regulations out of the bookies control you do have to wait a few days before you see the money in your bank account after withdrawing from your customer account. Depositing is more straightforward and you will usually see the money transferred almost immediately. This can be seen as annoyance but it is completely out of the bookies hands so you can’t blame them for this one!

Getting Help with Online Betting Sites

The great thing about betting online is that usability is obviously at the forefront of the bookie’s mind when they are designing it.

That is where some of the less popular betting sites fall down as it is key that the customer can do what they want to do without much trouble. There is though, always a time when a customer will need some kind of help and that is where the customer service teams come into the picture.

The problem that any company has is that no-one really remembers when they receive good customer service. It is always when you are not treated well that it stays with the customer and it is likely that they will tell that story to others. Word of mouth is a very important factor in why people choose a particular bookie and if has been recommended by a friend then it is more likely that they will choose that bookie.

How to Get in Touch With Online Betting Sites?

It may be very trivial but customer service teams are there to help you whatever the problem and most of the renowned betting sites are able to be contacted in a number of ways. The most obvious way is by phone. We have highlighted some bookies whose customer service availability lets them down but the majority have their team ready to answer the phone to your call at any time of the day or night.

If the query is less urgent it may help to email the bookie. You may not get a response for a couple of days but if you do not need to know the information immediately this could be a good way of getting a permanent record of your interaction so you can refer back to it at a later date.

A live chat feature is also offered by the featured bookies. This is particularly good for sorting out issues immediately, especially if the problem is a little bit more complex. You can work through the issue as you are messaging the customer support team member and hopefully reach a favourable conclusion.

Some Frequently Asked Questions


Obviously it is a little difficult to definitively answer on behalf of all betting websites – or even just the six we have highlighted here – but here are a few questions that have generally the same response from customer support teams no matter what bookie you have an account with.

What do I do if I forget my log in details?

With all the different passwords and usernames we have these days it is completely understandable if you forget some of them now and again. Although you usually have the option for the computer you are using to remember the log in details you may not want to activate this for security reasons, so you may have to get in touch with the site. When you signed up for your account you will have provided some kind of security details.

As well as a username and a password you will have answered questions that can then be used to verify your identity if you ever forget your log in details. Answering these questions will usually prompt you to change your password for future logging in. As with all issues, if you still have a problem logging in you can always call up the customer help team.

I can’t withdraw money from my account. What is the problem?

You should be able to withdraw money from your account at any time. There will probably be some kind of delay before it reaches your bank account (as we explained earlier), but if it still has not appeared after the stated time period you should get in touch with the customer support team. It may be that you are unable to withdraw the money as it is part of some kind of bonus – including any welcome bonuses.

You need to check the qualifying rules concerning the promotion you have taken advantage of as there will usually be something about a number of qualifying bets having to be made before you can withdraw any money solely gained from the promotion.

Are there any limits on how much I can bet?

Normally there is some kind of minimum amount you can bet but this is so small you should not feel like you have been hard done by. There will probably be an upper limit as well but in the same way, unless you are some kind of high roller this shouldn’t trouble you! It should be mentioned here that a lot of the online betting websites do put restrictions on winning accounts after a while.

This will not apply to most customers but you may find that more professional punters will look to specialist betting sites rather than most of the ones we have highlighted for this very reason.

Should I Open an Online Betting Site Customer Account?

At a very basic level, if you have any interest in making your bets online then you will have to open an account with some kind of online betting company. The freedom and ease having an account gives you really does make a difference for anyone who likes having a bet now and then.

And if you are going to open an account then it seems obvious that you should go with the reliable bookie you can find and also make good use of their signing up welcome bonus.
These featured betting sites make sure that the promotions keep on coming as well so you should choose a bookie that will keep you happy in that regard.

These promotional offers are not the main thing that should keep you with a particular bookie but they are an important way to enter into the world of online betting. Once you have signed up for an account and found your way around your betting site you will know better whether that one is for you or not. There is a lot of information around to help you to find the right online betting site for you so take advantage of the research before making your decision.

The good thing here is that you do not have to stay with a bookie that you don’t feel you are getting your money’s worth with. You don’t pay any monthly fees so if you see something better elsewhere you can just sign up for another account with another site.

The market for online betting websites is so vast and competitive now that you should be able to find a fairly attractive welcome offer that can start you off. You will then learn how to use the site the way you want to. There are so many great features open to customers that you can really get a lot of enjoyment and information from the reliable betting sites even before you actually make your bet.

From in play betting and live streaming of sports events, to betting previews and expert analysis, the online betting sites really do cover all you need to know about sports betting. Why not do a little research yourself and find out what is the suitable deal for you. You never know, you even make a bit of money from it!